Industry Insights Roundup
We’re keeping an eye out for intriguing stories about user engagement, business intelligence, fraud detection, and more.
Here’s a roundup of the most thought provoking articles that we’ve been reading lately.
“Naturally, the method and approach varies depending on the type of publisher. But their motivations are the same: To combat the loss of third-party cookies on Safari and Firefox browsers and control their audience monetization in a world in which data-privacy regulations are far tighter, and browsers like Apple Safari continue to crush workarounds to their anti-tracking policies.”
Jessica Davies / Digiday
“Ultimately, publishers are looking for long-term partnerships with Facebook, which is increasingly being forced to take premium content more seriously on its platform as it faces pressure from regulatory bodies.”
Lucinda Southern / Digiday
“Newsrooms generally reported increased levels of engagement and higher-quality conversations with audiences. Nearly all of the grant reports we reviewed reported increased engagement.” That (still) doesn’t yet translate into money.”
Christine Schmidt / Nieman Lab
According to “INMA Researcher-in-Residence Grzegorz Piechota [...] News media companies have spent the past several years trying to perfect the technology, skills, and strategies needed to save the industry with reader revenue. And all those learnings can be used for advertising because advertising makes money from readers, of course.”
David Caswell / BBC News Labs / Medium
“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
Matt Skibinski / Nieman Lab
“That means thinking up new ways to steer reporters to create subscriber-worthy stories. Some, such as Business Insider, offer bonuses for reporters who hit subscription targets. Others, such as News Corp Australia, have tried to implement quotas, which have met resistance from newsroom unions. For many publishers, the answer is to simply raise awareness of what is working among reporters.”
Max Willens / Digiday
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