Top INMA Media Innovation Week 2019 Speakers and Sessions in Hamburg

INMA’s Media Innovation Week 2019 is right around the corner and this time it’s happening in Hamburg - dubbed the media capital of Germany, and we couldn’t be more excited to be attending!

The event will focus on the latest advancements in growing audience engagement, revenue and brand and will include a conference, 2 seminars and the ever-coveted INMA study tour.

This time the study tour will cover both Hamburg and Berlin, including visits to household names like Axel Springer, DPA, Funke, NOZ, Zeitonline, Hamburger Abendblatt where attendees will be able to get an in-depth look at these publishers’ operations and meeting with top-level leaders to learn from the best.

Star Speakers and Sessions at Media Innovation Week Hamburg

While we’d all like to attend all conference sessions and make sure to take in the maximum of knowledge that’s shared, unfortunately reality begs to differ. That’s why we’ve highlighted some of the most interesting talks and speakers at INMA’s Media Innovation Week.

Day 1

I - “From ‘Oslo Project’ to ‘User First’: What We Learned from our Scandinavian Friends” (Session Time: 09:45-10:15 - 30 minutes)


Ruth Betz
Leiterin Digitale Transformation, Funke Medien Gruppe, Germany

Berndt Röttger
Deputy Editor-in-Chief, Hamburger Abendblatt, Funke Medien Gruppe, Germany, Twitter: @berndtroettger

Our Take On The Session

An interesting take on how an internal project created following INMA Viking Week in 2017, appropriately named the “Oslo Project”, turned into a 2-year longterm project encompassing a complete digital transformation at Funke Medien Gruppe. Now the project is “re-named 'User First' as per INMA's Readers First Initiative” and is driving the craft of digital subscriptions.

We can’t wait to hear how the team at Funke Medien Gruppe accomplished this massive transformation and are keeping it going!

II - Podcasts: The Business Case for Media Companies
(Session Time: 14:00-15:00 - 60 minutes)


Philipp Westermeyer
Founder Online Marketing rockstars (, Germany, Twitter: @westermeyer

Our Take On The Session

The podcast industry is anticipated to reach revenues of $1B by 2021 according to a report by IAB & PwC ($500M est. revenues in 2018), and companies like Spotify are planning to invest a whopping $500M in podcast related acquisitions in 2019.

With a podcast that reaches 40,000 users weekly, OMR are the best-in-class to gain valuable knowledge from in this rapidly growing medium of communication with audiences worldwide. The annual OMR Festival is one of the largest digital conferences in Europe. OMR brings together over 50,000 attendees, international stars and senior leaders from major European organizations and big-name international players.

We’re excited to see how Philip sees podcasts becoming an inherent part of media companies’ business ventures!

III - Data-Driven Advertising
(Session Time: 15:00-15:40 - 40 minutes)


Jessica Bulthé
Data Analyst Digital Advertising, Mediahuis, Belgium

Our Take On The Session

As a data analyst focused on digital ads, Jessica’s presentation will focus on how Mediahuis has benefited from data analytics investments geared towards advertising, challenging the notion that these advanced analytics platforms only benefit publishers who rely on reader-generated revenue (most commonly in the form of subscriptions) through content personalization and increasing audience engagement levels.

We’re excited to see how Jessica approaches her day-to-day job in order to enable Mediahuis to sell data-driven ads at a premium!

Day 2

I - How We Made It Easy to Quit But Tempting to Stay
(Session Time: 09:30-10:30 - 60 minutes)


Maria Nervik
CRM Consultant at Schibsted, Norway

Our Take On The Session

Churn prevention is a hot topic in any industry, but it’s especially of focal interest in the publishing industry because of the alternatives that are around which makes competition for reader revenue fierce; in turn raising Customer Acquision Costs (CAC) and lower Customer Lifetime Value (CLTV)

We’re excited to see how Maria’s session will shed light on an often overlooked aspect of revenue generation - customer retention!

II - Learnings From NZZ's Paid Content Transformation Journey From A Data Perspective (Session Time: 11:15-12:00 - 45 minutes)


Markus Barmettler
Head of Data & Analytics, NZZ, Switzerland

Our Take On The Session

The team at NZZ has always been an inspiration for us in terms of the activities they do in the field of analytics and personalization of the user journey, that’s why we’re super excited to attend the session presented by Markus on the long 5-year road it took and the stories formed during that time!

III - Media Collaborations — Editorial
(Session Time: 14:00-15:00 - 60 minutes)


Sebastian Horn
Deputy Editor-in-Chief, Zeitonline, Germany

Karel Verhoeven
Editor-in-Chief, De Standaard, Belgium

Aleksandra Sobczak
Chief of Digital Newsroom, Gazeta Wyborcza, Poland

Our Take On The Session

Stories of collaboration are inspirational. When they occur across borders and provide people for the opportunity to make a change and promote discourse and discussion on important issues that affect all Europeans it becomes a story that needs to be heard, which is why this session is at the top of our list.

Adopted from Die Zeit’s "Deutschland spricht" in 2018, the spin into "My Country Talks" this year engaged publishers from 6 countries in creating a campaign where readers commented on political statements and were then matched with those who had opposing views - a feat not to be taken lightly as collaborations on such a large scale are extremely tough to pull off.

We’ve saved the best for last so that’s it from us, we hope you enjoy the conference and are as excited to attend as we are. See you there!

Check out the conference page for full agenda and session details! We’ll be present at INMA Media Innovation week, head over to our booth and join us for a chat!